Apple shares

Apple shares reached another all-time high at over USD 148 per share. With a market capitalization of over USD 775bn, Apple could become the first company to reach a trillion dollars in value, a mile-stone that evaded companies such as Cisco or Microsoft at the heights of the dot-com bubble. Apple is a well-managed company and its products are widely viewed as of great quality. So what could go wrong? The main concern with Apple is that is not selling luxury good, but consumer electronics for which features get quickly copied by rivals and for which cost prices continue to drop fast.

Laptop computers used to sell for over CHF 2’000. Today you can buy them below CHF 300. Apple’s margins of 70% on phones are not sustainable. Regardless of what growth they can achieve in their other products, the margins on their phones will probably decline in the future. If margins of iPhones were to converge with industry levels, profits would plunge and so Apple shares. Trees don’t grow forever, and apples drop on the ground.

This is not a recommendation but just our opinion. Please consult with your financial advisor before investing!

Benefit from transparent pricing, budgeted services, fees directly negotiated by LGH FS with its various service providers

Contact us

Our latest articles

  • All
  • Conseils Spéculatifs
  • Gestion De Fortune
  • LGH
  • News
  • Speculative Advice
  • Tax Regularization
  • Wealth Management
  • 2019 was a surprising year in many ways. The predictions of many banks in early 2019 were mostly correct: economic slowdown and high uncertainties due to Brexit and the trade war. Logical conclusions: the banks recommended caution on equities and short durations on bonds. While these predictions turned out to be correct, the result on
    Read More
    • News
    • Speculative Advice
  • Do you want to become an owner? Do you want to renew your mortgage? Are you wondering what will happen to your second pillar in the future? Would ii not be wise to take advantage of the benefits of home ownership? We compare and negotiate the best mortgage rates in the market on your behalf
    Read More
  • Financial markets have gone crazy. While economic fundamentals were still relatively good in 2017, the unpredictability of political leaders has created significant uncertainty and stress on the real economy and the financial markets. Between the Sino-US trade war, the Brexit, the instability of the government in Italy, the changes of government in Austria, Spain or
    Read More
    • Gestion De Fortune
    • Speculative Advice
load more hold SHIFT key to load all load all

30 years of experience in asset management

Personal and privileged contact

Direct access to private placements

Affiliated with the
OAR-G